Allwyn Appoints Adrian Joseph to Drive Digital Innovation

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Matthew Smith

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Expertise: Online casino, iGaming

Allwyn names Adrian Joseph as Non-Executive Director

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Joseph has vast experience working with cutting-edge technology holding senior roles at BT and the Direct Line Group. Joseph is currently serving on the boards of several global businesses, holding the position of a Non-Executive Director with Direct Line Group and in an advisory capacity for the NatWest Group and Business in the Community.

Allwyn is making significant changes to the operation of the lottery since it took over the running of the fourth National Lottery licence, and is building on the record growth Allwyn achieved in 2023.

I’m thrilled to be joining Allwyn at such an exciting time for the organization. With an average of £30 million raised each week for people and projects across the UK, The National Lottery is truly a force for good. I look forward to working with Justin and the Board to bring this to life, while continually raising the bar on innovation, equality and diversity.

Adrian JosephNon-Executive Director at Allwyn

Joesph to use his expertise in Digital, Technology, Data, and AI

Joesph has experience in the technology and Artificial Intelligence (AI) sector and has recently held the role of Chief Data and AI Officer at BT, with a team of more than 1,000 individuals

Management at the Allwyn group has expressed they believe Joesph will bring his in-depth knowledge of AI and digital technology to the business and will be an invaluable asset to the lottery operator.

With his proven track record across digital, data and AI – paired with his trailblazing work in the areas of diversity and inclusion – I am delighted to welcome Adrian to the Allwyn Board. Adrian’s distinctive skillset and experience will be invaluable as we work to fulfil our ambition to provide a player experience and games portfolio that is fit for the digital era, while at the same time creating a truly accessible, inclusive National Lottery.

Justin KingChair of Allwyn UK

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