Alphabook Welcomes PlayMeTech and Ilia Topuria Partnerships
Alternative investment manager PlayMeTech has acquired a stake in online sportsbook and casino operator Alphabook, establishing its foray into iGaming.
Relatively new in the industry, Alphabook was launched in 2022. It has gained a wide following amongst players due to its features, including a crypto-friendly platform, over 750 sports betting markets, and a diverse range of casino games.
PlayMeTech’s interest in Alphabook will further bolster the latter’s plans to improve its offers according to growing demands and expand in Latin America and Southeast Asia.
On behalf of the whole operation, we are excited to support Alphabook’s UX experts with our trading resources, to further scale and deliver the most rewarding gaming platform built around serving Alphabook’s growing betting communities.
The deal coincides with Alphabook’s signing of UFC star Ilia Topuria as its brand ambassador to increase its awareness amongst the MMA community. Under the terms of the agreement, Topuria will be involved in Alphabook’s marketing campaigns, as well as appear in promotional materials and other events organized by the betting brand.
Alphabook supports the next generations and takes care of its existing communities, which is aligned with my objectives in the MMA world and everyday life. It’s crypto-friendly, which allows users to deposit and withdraw in their preferred cryptocurrency, and this is not a feature that many companies on the market have. The platform is fast and easy to use, and I’m a strong believer in not over-complicating things.