Aristocrat Gaming Signs with Dallas Cowboys as an Official Partner

Aristocrat Gaming, the leading land-based slot games content provider, has announced a multi-year agreement with the National Football League (NFL) side, the Dallas Cowboys, to be an Official Partner of the team.

Aristocrat Gaming named Official Partner of Dallas Cowboys.

Listen to this news articleLISTEN TO THIS ARTICLE:

Under the terms of the deal Aristocrat Gaming will have its signage displayed in the AT&T Stadium, the home ground of the Cowboys, throughout the year. Dallas Cowboys fans will also see in-game branding displayed during home games.

Additionally during match days at home, Aristocrat will run in-game promotions and game-day activations. Fans of the Dallas Cowboys will also be able to enjoy new experiences that will be available during this collaboration.

The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans, We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.

Chad EstisExecutive Vice President of Business Operations of the Dallas Cowboys

More Business News

Partnership Raises Profile of NFL-Themed games

Aristocrat Gaming says one of its top performing titles are the NFL-themed games from the studio. This allows fans of the Dallas Cowboys to use the selectable team feature which improves fan engagement.

One of the reasons for becoming an Official Partner of the Dallas Cowboys, probably the most famous team brand in the NFL, is that it will raise the profile of the developer and introduce its slots to a wider customer base.

We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming, With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.

Hector FernandezCEO of Aristocrat Gaming

Aristocrat Gaming has reported strong Q1 2024 figures and has recently completed it's billion-dollar acquisition of NeoGames in April this year.


Leave a Comment

user avatar
My Name United States of America
Your Comment

User Comments

Comments for Aristocrat Gaming Signs with Dallas Cowboys as an Official Partner