Attention Turns to ICE London after Successful iGB Amsterdam

Registration has now opened for Clarion Gaming’s ICE London 2022, which will take place at the ExCeL from 1-3 February. The exhibition will bring together more than 550 exhibitors from at least 116 countries, and it will be the first edition of the event for two years after the 2021 edition was canceled due to the pandemic.

Alex Pratt, the group managing director of Clarion Gaming, said that it was “hugely encouraging” to start planning for the return of in-person events. He highlighted that ICE London is physically the biggest gaming event in the world, making it “a perfect opportunity to see the entire global industry in one place”.

Pratt went on to speak about how ICE is designed for all sectors of the gaming industry, making it a vital event on the gaming calendar.

Alex Pratt Clarion Gaming Group Managing Director

ICE exists for everyone who is involved in every aspect of the gambling industry supply chain from games creators to distributors, operators, retailers, trade associations, strategic bodies, and regulators. Successfully bringing together so many innovators from throughout the world has resulted in ICE being described as a ‘billion dollars-worth of thinking all in one place’ and for most industry professionals, it’s one of those ‘not to be missed’ events that they make a huge effort to be a part of each and every year.

Alex PrattClarion Gaming Group Managing Director

Clarion recently ran iGB Live and iGB Affiliate Amsterdam, and both events are considered to have been huge successes. Registration data from those events show that 78% of attendees of both were decision-makers within their respective organizations. Pratt is confident that ICE London will be similarly successful, describing it as “a passionate and heart-felt celebration of the international industry and its future.”

ICE London will be running alongside the co-located iGB Affiliate London, which will begin on 3 February and end on 5 February.

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