BetMarket to Boost Offering with Altenar Partnership
Altenar, an iGaming and sports betting software provider, has boosted its presence in the Bulgarian market through a deal with the operator BetMarket.
BetMarket has already started to offer a number of Altenar’s products, such as player prop bets and virtual sports. The new deal will see the supplier expand its offering in a market where it has great ambitions and provide BetMarket’s customers with even more opportunities.
We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators, and launching with BetMarket allows us to understand this market further than we already do. It is without question one of Bulgaria’s leading operators, and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.
Hristo Markov, a Product Manager at BetMarket, explained that the deal is a “massive step forward” that will help propel the company to new heights. He added, “we are sure our players are thrilled to be able to access Altenar’s world-leading products.”
Altenar achieved a great deal of recognition in the industry, and in 2022, it won a number of awards, including at the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.