Betsson in Deal with Club Athletico Paranaense
Online casino and sportsbook operator Betsson has signed a sponsorship deal with Brazilian football team Club Athletico Paranaense.
Under the terms of the deal, Betsson's logo will be displayed on the lower back of the team's shirt as well as on the club's women's kit.
In its Q2 results, Betsson published a record growth in its sports betting revenue, primarily from Latin America.
With its partnership with Club Athletico Paranese, the operator aims to increase its brand awareness and growth in the region.
We are delighted to have Betsson as a sponsor. A company operating worldwide with expansion projects that coincide with Athletico's goals of becoming a reference in football. We are sure that we will do great projects together.
Betsson Group is one of the largest companies within the global gaming industry, with an active presence in several European and American markets. Since it entered the LatAm region, the operator has partnered with several sports brands, including the Pernambuco and Colo Colo in Chile.
Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position online betting as a serious and safe entertainment platform. It also serves to further increase our brand recognition in the South region of Brazil.