Betsson to Sponsor Argentinian Football Team Boca Juniors

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Betsson, the sports betting and online casino operator, has announced it will be the main sponsor of the iconic Argentinian football team Club Atletico Boca Juniors (Boca Juniors), which plays in the country’s top-flight Argentine Primera Division.

In the terms of this agreement, Betsson will be the main shirt sponsor of the men’s and women’s teams with the gaming operators logo appearing on the club’s kit for all fixtures. This deal runs for 18 months, starting from the 29th of this month and continuing until the end of 2024.

Betsson has acknowledged that it is partnering with a legendary football club, and Boca is one of the most recognizable football names in the LatAm region. Betsson plans to offer Boca Junior fans the chance to take part in exclusive experiences from the gaming operator.

Both Boca Juniors and Betsson have pledged to work together to launch several social initiatives in the local community as part of the partnership.

Boca is unquestionably the most esteemed team in South American football. It has been home to legendary players like Diego Maradona, who alongside other remarkable players, has elevated Boca to an iconic team globally. By sponsoring Boca, we are partnering with the most recognised sports brand in Latin America, thereby strengthening our rapid and consistent expansion in the region,

Jesper SvenssonCEO of Betsson Group

Ronni Hartvig the CCO of Betsson Group said. “This alliance will mark a significant milestone for Betsson at a regional level. It will accelerate the exposure of our brand throughout Latin America and beyond. We are excited to enter into a partnership with a club that transcends borders, boasting of millions of supporters and fans all around the world.”

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