Betway to Access Sportradar’s Ad:s and AV Tools in New Deal

Leading iGaming operator Betway has expanded its existing partnership with sports technology and data supplier Sportradar.

The renewed agreement will see Betway welcome a suite of CRM tools from the supplier, including its Bet Entertainment solutions, Live Odds, Pre-Match Odds, and the distribution of Live Data from premium sporting events.

Betway’s deal with Sportradar initially focused on sports betting services but has now been expanded to include marketing and streaming tools like the ad:s multi-channel performance marketing platform and Audio Visual series – a tool that allows an operator to stream over 400,000 live sports content from most parts of the world.

The supplier’s ad:s service is a marketing solution that uses advanced digital tools and an understanding of players’ behavior to ensure operators benefit maximally from their marketing spend.

By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.

Ed BlonkCCO at Sportradar

The updated partnership is highly beneficial for Betway as it allows the operator to engage its players across various channels and give them customized experiences. Sportradar’s marketing tools will also help increase its popularity and profitability in the highly competitive iGaming and sports betting market.

We’re really excited by our latest agreement with Sportradar that allows us to engage our customers across a variety of devices, platforms, and channels, which further enhances the sports betting experience.

Antony WerkmanCEO at Betway

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