Boxxer Joins Forces with bet365 for Biggest Fight of the Year
Global sports betting provider bet365 has been announced as the official betting sponsor of the Amir Khan vs. Kell Brook match by Boxxer, a UK boxing promotional company.
The game will take place on 19 February 2022 and air exclusively on Sky Sports Box Office in the UK & Ireland.
Under the terms of the agreement, Boxxer will promote bet365’s odds on its platform before the event. The boxing company will also feature the bet365 brand across its social media pages and integrate the logo into a digital content series.
Commenting on the new deal, a bet365 spokesperson expressed delight that the company is partnering with Boxxer on “the most anticipated grudge match in recent boxing history, Amir Khan vs. Kell Brook.”
He further stated that “The eyes of the boxing world will be fixed upon Manchester, and we’re delighted that the bet365 brand will sit proudly beside our partners at Boxxer.”
In the long-awaited event, Khan and Brook will fight it out in Manchester’s AO Arena in what is seen as the biggest fight of the year.
We’ve been working with bet365 since our launch with Sky Sports in October, and we’re delighted to be taking our partnership to the biggest event in British boxing. They are leaders in their space, and we’re looking forward to an iconic night together.