BtoBet to Provide Sportsbook and Casino to Bet237

BtoBet has reached an agreement with Cameroon-based Ngnatat Sarl Trading in a deal that will use the BtoBet sportsbook as a provider for the Bet237 brand.

Ngnatat Sarl Trading is an omnichannel operator, and the deal is going through STM Gaming, which is its certified partner for Africa.

BtoBet is part of Aspire Global, and its sportsbook solution and its PAM solution allow third-party operators to access its sportsbook content. This deal will lead to BtoBet expanding its presence in Cameroon.

BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach, allows our partners to maintain an edge on the competition in the demanding African landscape. Furthermore, our localized approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market share.

Sabrina SoldàChief Marketing Officer at BtoBet

Bet237 will utilize the BtoBet sportsbook solution to provide a large selection of online sports betting and casino games. Bet237 will provide its sports and casino gaming both online and through its retail channels.

Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. […] Throughout the years, BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.

Alessandro PizzolottoCo-Founder and CEO of STM Gaming