BtoBet Expands in Africa with UtopBet and Sojogo Deals

BtoBet, an online gaming subsidiary of NeoGames, has signed two new content partnerships in the African iGaming market.

BtoBet expanded into Ethiopia after entering into an agreement with UtopBet in a deal that will see it provide the East African operator with its proprietary sportsbook platform, betting portfolio consisting of local and international events, and risk management services.

We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market. UtopBet is one of the more well-known brands in the local market and I am pleased that the choice to power their retail and online channels fell on our flexible solutions and services.

Moti MalulNeoGames Chief Executive

Furthermore, BtoBet also inked a multi-year deal with Sojogo and Casa Global. Under the terms of the agreement, BtoBet will supply Sojogo with its proprietary sports betting platform for the online and retail network.

The agreement is yet another significant validation of the strengths of BtoBet’s competitive sportsbook solutions.Sojogo has ambitious plans to grow its footprint in the local market, and we look forward to helping to unlock those ambitions with the power and flexibility of our premium betting product.

Dima ReidermanManaging Director of BtoBet

The agreements come a week after NeoGames published a 63.6% year-on-year rise in revenue in its 2022 Q2 financial year report.

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