ESA Gaming Continues Italian Expansion with BetFlag Deal
ESA Gaming, the iGaming developer, has increased its Italian presence through a deal that will bring its EasySwipe portfolio of non-traditional content to the operator BetFlag.
The portfolio is now available through direct integration, and the collection includes sport-themed games such as Basketball Mine, Goal Mine, and Goal Mine World Edition, as well as crash games such as Rocket Racers.
There are 15 titles in the collection, all of which have been developed with mobile players in mind ensuring that they are not data-intensive and are easy to play on small screens. Players are able to swipe in and out of the games without interrupting their sports betting.
ESA has found success in the Italian market with a number of major operators, and further partnerships are expected to be announced in the near future.
ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more. Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a “side” feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.
Thomas Smallwood, the Head of Marketing at ESA Gaming, expressed the company’s “delight” with the deal. He added, “We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”