FanDuel Becomes Buffalo Bills Official Betting Partner
Under the terms of the agreement, FanDuel will be able to promote its brand through official Bills logos and marks and its media assets, including TV, radio, and social media pages.
The innovative sports-tech company will also engage Bills fans and in-game signage and activations at the Bills Highmark stadium.
Furthermore, the deal will see FanDuel become the official presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown, where they discuss team updates and key fantasy matchups.
FanDuel is a leading American gambling company offering sportsbooks, online casinos, and daily fantasy sports betting. The company is present across 50 states and has over 12 million customers. However, the company is still actively looking to enter new markets, hence its partnerships with new brands and organizations.
The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration. As we prepare to bring America's #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.