Fitzdares Hosts Affiliate Launch Event in Mayfair Club
Fitzdares, the exclusive London-based bookmaker, has announced the launch of a new affiliate partner program. The official launch is to take place at the Fitzdares Club in Mayfair, and a small number of affiliates will be invited to attend the event.
Fitzdares said that the launch had been timed to coincide with iGB Affiliate London and the ICE event at the ExCel.
We are over the moon to welcome our new partners to the Fitzdares Club on Tuesday. We want to give our marketing partners a truly authentic Club experience, as we aim to develop the most rewarding partner program across our global markets. We wanted to provide as much information as was commercially viable to our partners, helping to inform and direct future marketing campaigns.
The new program, Fitzdares Partners, will launch on the MyAffiliates tracking platform, which offers highly sophisticated player level and product reporting capabilities.
Tristan Wootton, the Director of Growth at Fitzdares, explained that the company had spent time looking into how an increase in traffic and new customers would impact the wider business. It is important to Fitzdares that the company maintains its “exceptional standards in customer experience and loyalty”.
The bookmaker has been working with TBD Media to support the launch. Fitzdares explained that the company was selected for its “many years of affiliate marketing experience” across global markets.
We have been really impressed with the way the whole business has embraced the launch of this program. Most importantly, we have seen that their exceptional conversion and retention rates have been maintained with the significant shift in volume. We are really excited to be working with the brand and believe that this sentiment will be shared by their partners.