Flutter’s UK&I Brands Collect Over £250m in Stakes at the Cheltenham Festival
Expertise: iGaming, Casinos
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Flutter’s UK&I brands – Sky Betting & Gaming, Paddy Power, and Betfair – had a successful week at the Cheltenham Festival, taking in well over £250m in stakes and executing around 37m in online bets. The Festival, which is the very pinnacle of horseracing’s National Hunt season, always delivers iconic moments, and this year was no different.
Three standout moments included Constitution Hill’s ease in winning the Champion Hurdle, Honeysuckle’s emotional farewell victory for trainer Henry DeBromhead and Rachael Blackmore in the Mares’ Hurdle, and Galopin Des Champs’ sublime finish to win the Gold Cup as favorite.
From a bookmaking perspective, the results were nail-biting, with a customer-friendly set of results on Tuesday offset by many outsiders winning across Thursday and Friday. While Flutter’s UK&I brands finished the week in the black, there were some top three winning picks for customers, including Envoi Allen, Sire Du Berlais, and Stage Star.
These winners cost Flutter an eight-figure sum, but two of them – Envoi Allen and Stage Star – beat heavily-backed losing favorites – Shishkin and Mighty Potter – to help balance the books. A Plus Tard, which failed in its attempt to win back-to-back Gold Cups with Betfair’s newest ambassador Blackmore, rounded out the top three losing picks for customers.
There were also some big wins for low-staking, recreational customers. Two lucky punters scooped £100k and £200k on Tuesday and Wednesday, respectively, as part of the Sky Bet-sponsored and free-to-play competition, ITV7. Meanwhile, a Paddy Power retail customer in Kildare, Ireland, won €75k on a 20p ‘Lucky 63’ bet that picked out seven winners.
It was another memorable Cheltenham, and it was pleasing this year to see the Festival’s mass market appeal mirror the recreational nature of our customer base. We delivered a great customer proposition for our flagship brands, with a series of recent product upgrades and marketing campaigns driving strong staking levels of well over £250m. This was all made possible by our talented colleagues in Flutter UK&I, who worked incredibly well to seamlessly manage over 37m online bets across the week.
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