Incentive Games Secures Ontario Market Entry
Incentive Games has been awarded a gaming license by the Alcohol and Gaming Commission of Ontario (AGCO), allowing it to offer its portfolio of real-money games to licensed operators and players across the province.
LISTEN TO THIS ARTICLE:The supplier will deliver its gaming content in Ontario through Incentive Studios, offering a localized approach that caters to the region's unique market demands. This structure enables the company to provide operators with the tools and expertise necessary to thrive in Ontario's competitive gaming landscape.
To obtain the license, Incentive Games successfully met the AGCO's strict standards, including robust security measures, responsible gambling practices, and high operational conduct expectations. According to the company, the North American market is strategic to its expansion goals, and the new license highlights its commitment to meeting the highest standards of compliance, security, and operational excellence.
Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team. It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We're looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.
Earlier this month, Incentive Games received a provisional gaming license from the Michigan Gaming Control Board, further expanding its presence in the North American market. The company is also pursuing opportunities in other regions through strategic partnerships and new approvals. In May, it received a license to operate in the United Kingdom.
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Black Market Concerns
Incentive Games enters Ontario amid heightened concerns about the black market's impact on the gaming industry, including revenue loss and compromised player safety. According to the latest IPSOS study commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario, 83.7% of Ontarians who gamble online use regulated platforms, while 16.3% play on the black market.
Among other measures to checkmate illegal gambling, software providers like Incentive Games have been banned from partnering with unlicensed operators in the province.
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