Joey Hurtado Lands New Role at Pariplay

Pariplay, the content aggregator and game developer, has announced that it has appointed Joey Hurtado as its new Managing Director of Games.

The company, which is owned by Aspire Global (OTCMKTS: ASPGF), has recruited the iGaming veteran to help spearhead the strategic development of its in-house game studio and proprietary content.

Speaking about the new appointment, Adrian Bailey, the managing director at Pariplay, said that Hurtado brings “experience and deep industry knowledge” that will be invaluable to the company as it implements its growth strategy for proprietary games content. He added that he is looking forward to working with Hurtado as they continue to expand in numerous regulated markets.

Hurtado is making a move from Gamesys, where he has been the Head of Product Operations for the last two years. Pariplay is hoping that he will empower its games division, making it a “distinctive business unit” and increasing the company’s value.

In the past, Hurtado has worked at a number of major gambling companies, including 888 Holdings (LON: 888), Unibet Group, GVC, and Betsson (STO: BETS-B), where he was the Managing Director of operator brands such as Casino Euro, Norges Automaten, and Suomiarvat.

Joey Hurtado Pariplay Managing Director of Games

It is a privilege to be joining a company with a well-earned reputation for excellence in both aggregation and the production of its own high-quality in-house content. My goal now is to use my own industry experience to drive forward Pariplay’s games development strategy so that we can put our titles in front of as many eyes as possible around the world.

Joey HurtadoPariplay Managing Director of Games

The appointment comes as Pariplay is working to expand its global presence in regulated markets. Earlier this year, the company partnered with Rush Street Interactive to launch its content in the US. At present, players in more than 15 regulated markets, including the UK, Spain, Sweden, Italy, Denmark, Romania, and Germany, can enjoy Pariplay’s games. The company also holds B2B licenses in New Jersey, West Virginia, the UK, Malta, Gibraltar, Romania, and Greece.

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