LynxBet Gives Paulo Costa First Sports Ambassadorial Deal

Online casino and sports betting operator LynxBet has appointed Paulo Costa as its brand ambassador for Brazil and Latin America.

The gambling firm signed up the Brazilian MMA fighter because of his appeal to millennials, stating that MMA is the second most followed sport in Brazil after soccer. More so, Costa has an ‘impressive social media audience reach’ that would help create brand awareness and push the gaming brand in Brazil ‘to the next level.’

Under the terms of the deal, Costa will be strategic in LynxBet’s marketing drive in the jurisdiction. He will also help promote the company’s offers and promotions.

The deal is significant for Costa as it is the first casino and sportsbook brand agreement he has inked. As a result, he will be widely featured across a wide range of social media content the firm expects to create in its Brazil’s digital marketing campaign.

We’re delighted to have Paulo Costa on board as our brand ambassador for Brazil. As a popular sports star who is revered throughout the country, he is perfect to represent LynxBet as we continue to attract new players to join the Land of LynxBet.

Samantha AsensiLynxBet Country Manager for Brazil and LatAm

With the latest announcement, LynxBet hopes to build a “significant player base within the Brazilian market as well as the wider Latin American landscape.”

LynxBet was established in March by JNS Gaming as a metaverse-inspired brand primarily dedicated to the South American market.

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