Merkur Partners with GiG for Marketing Compliance Tool

German operator Merkur has signed a partnership with Gaming Innovation Group that will see it access the B2B iGaming company’s GIG Comply automated affiliate marketing compliance solution.

The tool helps operators develop their own criteria and checklist parameters to scan and check affiliate websites for content such as iGaming code red words, links and regulatory requirements across several markets.

It uses a rules engine to process and analyze real snapshots from affiliates’ campaigns and gives operators an insight into the promotional content being used to promote their brands.

The solution also allows partner operators like Merkur to set up parameters suited for different markets’ legislation and advertising rules.

It’s important that GiG Comply will continue to help Merkur, as it does our other partners, to remain proactive and in control of its marketing compliance. We’re delighted to be able to ensure affiliates are fully aligned with their brand and responsible gaming requirements.

Jonas WarrerChief Marketing Officer at GiG

With GiG Comply, Merkur aims to remain proactive with its marketing campaigns and reassure affiliates registered with its brand that it adheres to responsible gaming policies and that its terms and conditions are correct and updated.

With everything we do here at Merkur Partners we aim to do it right, especially when it comes to compliance. All our brands are operated by local licences both on and offline and where we abide by the rules. Having GiG Comply on board as a strategic partner is a great starting point as both sides come with a vast knowledge of the igaming world, and with ever changing regulations, we will make a great partnership.

Martin CollinsAffiliate Lead at Merkur

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