Pariplay Partners with Swedish Operator ATG in a Distribution Deal

Pariplay, the subsidiary of Neogames and the B2B provider of iGaming solutions, has signed a distribution deal with ATG to supply the operator with content.

In the terms of the agreement ATG, based in Sweden, is to receive Wizard Games titles from Pariplay. Additionally, the provider will offer a selection of games from the Pariplay Fusion platform for players at ATG to enjoy. These games will include the popular titles Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme, and Jade King.

ATG is the largest operator in Sweden and as a result, Pariplay expects this deal will significantly increase its footprint in Sweden while increasing the audience of its portfolio.

ATG is a well-established and much-loved brand in Sweden with a long history. Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.

Moti MalulChief Executive Officer of NeoGames

As the number one gaming operator in Sweden ATG enjoys a customer base of around 1.3 million players. This agreement will see the gaming operator offer its players up to 14,000 new titles from more than 80 suppliers that make up the content from Pariplay.

ATG will also benefit from the suite of tools provided by Pariplay for its partner operators, including a back-office platform and player retention software.

Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers. By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.

Maria AllmérHead of Casino at ATG

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