Pragmatic Play and Playbet Sign Content Partnership

Pragmatic Play, one of the iGaming industry’s leading content providers, has signed a deal with the South African operator Playbet that will significantly boost its presence in the country.

Under the terms of the deal, the full Pragmatic Play portfolio of slots, virtual sports, and live casino games will be offered to Playbet’s customers via its software provider Aardvark. Pragmatic Play is hoping that titles such as Sweet Bonanza Candyland, Wolf Gold, and the award-winning Gates of Olympus will give its brand exposure in the Southern African sub-region a major boost, in line with its strategy to increase exposure across global regulated markets.

This is a fantastic agreement to seal with one of the leading players in South Africa, and it furthers our ambitions in this key market. It’s been a pleasure to cooperate with Playbet in making this happen, and we’re sure its players are going to love the influx of quality content that’s coming their way.

Yossi BarzelyChief Business Development Officer at Pragmatic Play

George Vasilopoulos, the Playbet CMO, said that the partnership will give the company’s customers access to more than 200 games and new promotions and that “naturally, we’re very excited about strengthening our online portfolio in such a manner.” He added, “Special thanks go to our Aardvark software provider and Pragmatic Play for all the great development and compliance work.”

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