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Play’n GO Agree to Supply Their Games to 32Red in the UK

Play’n GO, the industry-leading casino-entertainment provider, has signed an agreement with casino brand 32Red to supply its content games to the operator.

32Red, the casino brand of the Kindred Group, is a major casino and gaming operator in the United Kingdom, and this deal signals Play’n Go’s first launch into the UK market.

UK-based players at 32Red can now enjoy additional premium content from Play’n GO, including popular titles like Book of Dead, MegaDon, Boat Bonanza, and Shamrock Miner.

We’ve seen the success other Kindred Group brands have enjoyed with Play’n GO over the years, so it became a priority for us to bring these classic titles to our players in the UK. With an exciting pipeline of content lined up for the coming months, we’re looking forward to providing more of the best of Play’n GO content to 32Red’s customers.

Adam NewnhamCommercial Operations Manager at 32Red

Play’n GO is currently following a strategy of expansion into new markets. It sees entry into UK online casinos as an important part of this strategy, and following this partnership, Play’n GO now has a footprint in more than 25 jurisdictions worldwide.

Partnering with 32Red is yet another major coup for Play’n GO, as we join forces with one of the UK’s powerhouse gaming brands. This is a strategic partnership between two forward-thinking and customer-focused businesses. We’ll be working together closely to make sure we deliver for players.

Anna MackneyRegional Director for UK at Play’n GO

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