Playtech Enhances F2P and DFS Content with Inside The Pocket
Playtech has agreed to a content deal with Inside The Pocket (ITP) that will see the latter supply its operator partners with free-to-play (F2P) and daily fantasy sports (DFS) platforms.
Under the terms of the deal, Playtech’s operators worldwide will gain access to over 100 F2P and DFS games from ITP.
Playtech’s customers will be able to benefit from ITP’s acquisition and retention tools, which will allow them to create a seamless and dynamic gaming experience for their players.
The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.
The deal will further solidify ITP’s standing in the esports betting industry. The sports gaming developer will leverage Playtech’s global audience to enhance its brand exposure amongst sports fans worldwide.
This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool amid an already revered B2B toolkit,” said Naqi. “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed.