PlayUZU Brand Arrives in Mexico
SkillOnNet has announced the launch of a fully localized version of its PlayUZU brand for the Mexican market.
The new online casino is a fully localized version of the operator’s Spanish-speaking casino, which has already enjoyed significant success in Spain and various other Latin American markets.
A statement from SkillOnNet explained that PlayUZU provides players with the same safe and fair environment that made the PlayOJO brand such as success in Europe. It offers similar features, such as no wagering requirements on bonuses and the OJOplus rewards scheme, which gives money back in real-time on every bet made.
The launch of the new casino has been supported by localized digital marketing across social media and influencers as well as a television advertising campaign, which started once the operator obtained a license for the market.
We are thrilled to be making our debut in the Mexican market. Following the success of our Spanish and Portuguese-speaking brands PlayUZU and BacanaPlay, we believe we can secure substantial market share across Latin America. Mexico is one of the most prominent markets in the region, and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance-led channels, we know we will drive significant brand awareness in next to no time.