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Pragmatic Play Expands into Sportsbook Vertical

Pragmatic Play, a developer already highly respected for its slots and live casino, has announced the launch of a new sportsbook product.

The new vertical has been created by a highly experienced team of industry executives. The managed sportsbook product is able to handle everything from the process of creating an event to bet settlement.

Operators will be able to integrate the sportsbook platform through a single API and offer bettors a wide-ranging list of competitions, markets, and events together with official data from major leagues such as the EPL, NBA, NFL, ATP Tour, and so on.

Pragmatic Play has also created a templated UI that will allow operators to customize the user experience. Furthermore, it can be localized to meet the needs of different markets through CMS-driver curated content.

The sportsbook is the fifth vertical to be offered by Pragmatic Play coming after slots, live casino, bingo, and virtual sports. It is part of the company’s efforts to position itself as a one-stop-shop for iGaming operators. The company's active licenses with the UKGC and MGA will also give further credibility to the new vertical.

Gareth Crook Pragmatic Play VP of Sportsbook

Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product. We have an experienced and market-oriented team driving us forward, and we’ve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!

Gareth CrookPragmatic Play VP of Sportsbook

Yossi Barzely, the company’s Chief Business Development Officer, described the launch of the sportsbook as “an incredibly proud moment”. He said that the company believes it can be a “differentiator” in the vertical and added that “by entering the sports betting space, we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”

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