Pragmatic Play Sets Sights on the UK with Admiral Casino Deal

Online casino content provider Pragmatic Play has announced a new deal that will see it supply its portfolio of slots to the tier-one operator Admiral Casino.

The deal is set to give Pragmatic Play a stronger presence in the UK market, which it views as key for its future growth. It means that players at Admiral Casino will be able to enjoy more than 200 Pragmatic Play titles, including recent releases such as The Ultimate 5, Colossal Cash Zone, Gates of Valhalla, and Rock Vegas. These titles will be joining the developer’s best-known slots, such as Wolf Gold and the John Hunter series.

Admiral Casino is the UK online brand of the Austrian gambling company NOVOMATIC, and the partnership will help Pragmatic Play secure its place in Europe’s largest market.

Yossi Barzely Pragmatic Play Chief Business Development Officer

We are delighted to be able to offer our popular portfolio to a greater number of players in the UK by partnering with such key brand in the market. Widening our distribution network with reputable online casinos such as Admiral means giving our audience more opportunities to enjoy and engage with our leading products.

Yossi BarzelyPragmatic Play Chief Business Development Officer

Richard Poole, the Admiral Casino Operations Director, said that the company aims to provide “first-class casino entertainment,” and as such, they are delighted to partner with Pragmatic Play and offer members the developer’s slots. He added, “We’re looking forward to the positive reaction of our players following this significant addition to our games offering.”