Pragmatic Play to Supply Betsson’s Jalla Brand with Live Casino Product

Pragmatic Play, the popular iGaming supplier, has announced a deal to provide the Betsson Group with its live casino solution. Specifically, Pragmatic Play will be providing the operator’s Swedish brand, Jalla Casino.

Players at the casino will be able to enjoy branded live roulette games thanks to the use of Pragmatic Play’s Chroma technology. It allows operators to customize the games and provide their customers with dedicated branded environments.

Pragmatic Play now supplies several of the Betsson Group’s brands around the world. The deal to supply the Swedish brand marks further growth for Pragmatic Play in key markets and comes after the developer has signed several similar deals in Latin America, Switzerland, and Italy.

Pragmatic Play is always looking to consolidate partnerships with leading operators. Our Chroma solution offers a unique, customizable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand.

Irina CornidesPragmatic Play Chief Operating Officer

Mattias Wennerkvist, the Managing Director at Betsson Group Sweden, called it an “exciting collaboration” for the casino that is continuing to grow in Sweden. He added, “This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.”

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