Push Gaming and Betsson Strengthen Partnership

Push Gaming, the B2B gaming supplier, has strengthened its partnership with existing client Betsson by directly integrating its operations through Push’s proprietary Remote Gaming Server (RGS).

The extension of the partnership is set to simplify the delivery of Push Gaming content to the operator’s brands, of which there are more than twenty. It means that players at all of the brands will have access to Push Gaming titles such as Jammin’ Jars 2, Fat Drac, Land of Zenith, and the soon-to-be-released Fire Hopper.

As such, Push Gaming will have a far larger presence in the 18 jurisdictions where Betsson operators.

Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions. The player base available to us through this relationship cannot be understated – it hugely strengthens the exposure for our player-favorite content.

Fiona HickeyHead of Sales at Push Gaming

The Head of Games at Betsson, Paul Malt, explained that offering Push Gaming titles ensures that they can provide players with the best possible experience and therefore, “It makes sense to streamline the supply of games directly and we’re looking forward to bringing more of the best in iGaming content to regulated European markets.”

The strengthened partnership follows a strong year for Push Gaming in which it won awards at the Casino Beats Game Developer Awards and was shortlisted for four awards at the prestigious EGR B2B Awards 2021. The company has been working hard to expand across Europe and is preparing to enter several new markets in the coming months. Its games can already be found at major brands, such as Casumo and LeoVegas, and the company looks set to go from strength to strength.

More Business News