Sam Brown Becomes the New CEO of Rootz

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iGaming solutions provider Rootz has announced the appointment of Sam Brown as its new CEO.

Brown has spent over 15 years working across various companies in the iGaming industry. He joined Rootz as a Chief Commercial Officer in 2020 and has held executive roles at leading companies like Ladbrokes, Betfair, and Betsson.

His rich career also included stints at NetEnt as Live Casino Director and Rolla as CEO.

After an exciting first year at Rootz, my passion for the business has only grown stronger. We have a great vision for the future and have the people, technology, and ambition to deliver it. It's an honour to be entrusted with the next phase of the Rootz journey.

Sam BrownRootz CEO

Lasse Rantala Becomes Chair of the Board

Brown's predecessor and Co-Founder, Lasse Rantala, will step on to become the new Chair of the Board, a position that will still give him considerable influence over company decisions.

In his new role, Rantala will guide the organization's initiatives and ensure that other board members effectively implement company direction and strategy.

Rantala has been the CEO of the company since its inception in 2018.

As I pass on the mantle of CEO to Sam, I am filled with immense pride and confidence. Sam's commitment to excellence, strategic mindset, and passion for innovation make him the perfect fit to lead Rootz into its next chapter. I have full faith in his ability to steer our company to even greater heights, and the Board is fully dedicated to offering him unwavering support every step of the way.

Lasse RantlaRootz Co-Founder

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