SOFTSWISS Appoint New Non-Executive Director for LatAm

In a move signaling a significant strategic shift, SOFTSWISS, a prominent global software supplier boasting 15 years of industry experience, proudly welcomes racing legend Rubens Barrichello to its ranks as Non-Executive Director in Latin America.

Former Formula 1 Star Rubens Barrichello joins SOFTSWISS as LatAm non-executive director.

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Hailing from São Paulo, Brazil, Barrichello's illustrious Formula 1 career and influential persona are poised to play a pivotal role in advancing SOFTSWISS' mission to forge authentic connections within the local tech community and establish a formidable presence across the region.

With his unparalleled track record in navigating the fiercely competitive realm of motorsports, Rubens Barrichello brings to the SOFTSWISS table a wealth of leadership acumen and invaluable insights into fostering teamwork dynamics.

Leveraging his extensive sporting background, Barrichello is primed to offer strategic guidance aimed at propelling SOFTSWISS' sports betting platform and other innovative products to unprecedented heights, thereby cementing the company's position as a trailblazer in reshaping the iGaming industry through groundbreaking innovations.

New Appointment to Fuel SOFTSWISS' Expansion in Latin America

Additionally, Barrichello's unwavering commitment to promoting responsible gambling aligns seamlessly with SOFTSWISS' dedication to fostering a safe and sustainable gaming environment under his stewardship.

The appointment of Rubens Barrichello marks a strategic milestone for SOFTSWISS as it seeks to expand its footprint in Latin America, particularly in the burgeoning Brazilian market. According to projections by TGM Research, the iGaming industry in Brazil is poised for exponential growth, with estimated gross revenue expected to reach a staggering 2.3 billion euros by 2026, potentially accounting for 1% of Brazil's vast Gross Domestic Product (GDP) totaling 1.5 trillion euros.

Ivan Montik, Founder of SOFTSWISS, expressed his enthusiasm regarding Barrichello's addition to the team, emphasizing the strategic significance of the move.

SOFTSWISS welcomes Rubens Barrichello on board! His exceptional track record in the fiercely competitive tech arena mirrors our collaborative ethos at SOFTSWISS. Barrichello's involvement underscores our unwavering commitment to the Brazilian market and reinforces our efforts to adapt global best practices to suit local dynamics.

Ivan MontikFounder of SOFTSWISS

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Driving Innovation and Shaping Latin America's iGaming Future

In response to his appointment, Rubens Barrichello expressed his excitement at the prospect of driving forward the burgeoning gambling market in Latin America.

The remarkable growth of the iGaming sector, both in Brazil and globally, presents a compelling opportunity. I am honored to join SOFTSWISS and contribute to shaping the future of iGaming technology in the region. Drawing upon my experiences with a leading racing team, I am confident in our ability to steer SOFTSWISS toward unprecedented success.

Rubens BarrichelloNon-Executive Director in Latin America

As Barrichello assumes his role at SOFTSWISS, his invaluable expertise and strategic vision are poised to propel the company to new heights of innovation and excellence in Latin America's burgeoning iGaming market.


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