Sportium Is Official Betting Partner of Manchester City in LatAm Region
Sportium has signed an agreement with the English Premier League champions, Manchester City, to be a regional official betting partner for the football club in the Latin America region.
Sportium is based in Spain but has a strong presence in the mainly Spanish-speaking LatAm region.
The terms of the deal will see both parties create co-content that will be available to customers in the region.
We are pleased to welcome Sportium as a new regional partner of Manchester City today. The new partnership not only allows us to build on our growth and reach new audiences in Latin America but bring them closer to the club through unique content and experiences and we look forward to working with Sportium to achieve this.
Also, the deal states the Etihad Stadium, Manchester City’s home ground, is to display the Sportium branding on digital and in stadia platforms.
Our brand has always been linked up to top competitions and major sports clubs. But this collaboration with Manchester City, implies a new step forward for Sportium in our internationalisation journey. We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish speaking geographies where we are present with our unique omnichannel entertainment offering.