and Southampton FC Unveil First Bitcoin Contest

Riding on its existing partnership with Southampton, online sportsbook company has launched a first-ever Bitcoin hunt contest for the dedicated fans of the football team.

The operator created the Bitcoin competition specifically for Southampton and its fans, thereby enhancing its relationship with the Premier League club. The crypto sportsbook has been a Southampton sponsor since 2020./p>

Joe McCallum Director of Sportsbook at

The Bitcoin Hunt is an innovative way for and Southampton Football Club to enhance our partnership. This will help everyone understand the world of Bitcoin and Blockchain technology in a safe environment. It is a key part of our strategic vision to educate the wider world about cryptocurrencies and eliminate the myths while bringing it into our everyday life.

Joe McCallumDirector of Sportsbook at

Fans who participate in the competition would stand a chance to win one Bitcoin, which is currently worth between £25k-£35k.

The gaming events that would be featured in each round of the competition include social media tasks, QR code hunts, and quizzes about the football club's history.

Round two will feature a blockchain-style puzzle where historical Southampton jerseys will be introduced. The third round will see contestants answering a series of questions about the club and its history.

Three winners and one 'lucky-dip' winner will progress to the final, which will take place at St Mary's Stadium on 30 April. They will battle it out in the half-time live Bitcoin hunt final, where only one winner will emerge and be announced.

Charles Reads Head of Partnership Marketing at Southhampton FC

We are incredibly excited about the launch of's Bitcoin Hunt competition. It is a project we have been really excited about, working alongside, our Creative Agency Formidable, and tech build partners Unit 9, and we are delighted to see it go live. We believe this is the first competition of its kind and the first time a football club has given fans the chance to win a Bitcoin. We hope that everyone will enjoy taking part in the innovative competition, which incorporates virtual and real-life elements.

Charles ReadsHead of Partnership Marketing at Southhampton FC became the official betting partner of Southampton in August 2020. Termed the biggest sponsorship deal in the club's history, it saw the club's front jersey feature the operator's logo.

Under the terms of the deal, Southampton will also receive specific performance-based bonuses in Bitcoin at the end of each season.

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