Stake and Watford FC Okay Deal Extension
Stake.com and Watford FC have agreed to continue their existing sponsorship deal for the 2022/23 football season.
The partnership initially signed at the beginning of the 2021/22 season, saw Stake become the Official Sports Betting Partner of Watford. Under the terms of the agreement, the club will display the Stake logo on the front of their shirts and training kits. Watford will also promote the betting brand at its home stadium, Vicarage Road, via LED perimeter boards and big screen displays.
We are delighted to continue working with Stake as our principal shirt sponsor for the 2022/23 season. It is great to have their continued support, they have become a valued partner and we look forward to the next chapter together.
The two brands worked on several profitable initiatives last season, including the Rainbow Laces, a program created to promote the awareness and inclusivity of the LGBTQ community. The campaign saw Stake set a record as the official club partner in the Premier League to use rainbow colors in their match-day branding.
We thoroughly enjoyed the first year of our partnership with Watford and it has provided our brand with massive global exposure. We have built a fantastic relationship with the club and are backing The Hornets to return to the Premier League at the first time of asking, in what promises to be a thrilling season.
Although Watford FC was relegated to the Championship last season, Stake remains in the Premier League after signing a sponsorship deal with Everton.