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Suki Sandhu Joins Inspired Entertainment

Inspired Entertainment has announced the appointment of Suki Sandhu as its new Director of iGaming Product Development with immediate effect.

Sandhu is taking on a range of responsibilities, including the innovation, delivery, and growth of Inspired’s various iGaming products such as the Virtual Plug & Play online and mobile solution, its interactive slots and casino games, and its iLottery product.

He brings with him more than 20 years of experience in building product-driven organizations and developing products from concept to realization. Before moving to work in the iGaming industry, Sandhu spent several years working for AOL and Yell, where he was the product lead responsible for the launch of AOL Search UK, Netscape UK Online, and the award-winning Yell B2B direct marketing e-commerce site.

Sandhu joined PartyGaming, now part of Entain, in 2005, where he was responsible for the design and delivery of its core e-gaming platform. He then moved to IGT in 2010, where he was the Vice President of Interactive Product. While there, he brought the company’s content to a number of regulated markets and entered the world of social media gaming with DoubleDown Casino.

From 2013 to 2016, Sandhu was a partner with Digital Works Group, where he ran Product Management and Monetization interim consultancy projects for start-ups including Zeptolab, GameSparks, and Bash Gaming, and for Experian, where he helped launch Experian CreditMatcher online.

Sandhu also spent a period as Head of Games for Gamesys, where he was in charge of the studios and gaming platform, and most recently, he worked for BetBull, where he contributed to the re-launch of WynnBet for the start of NFL in 2021.

Brooks Pierce - President and Chief Operating Officer at Inspired Entertainment

Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational, and technical capabilities. His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organizations are exactly what we need to take our iGaming business to the next level.

Brooks PiercePresident and Chief Operating Officer at Inspired Entertainment

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