Symplify Partners with Sweden’s Miljonlotteriet

Listen to this news articleLISTEN TO THIS ARTICLE:

Symplify, the Swedish company that provides CRM and AI cloud solutions, has announced a new partnership with Miljonlotteriet, one of the country’s oldest gaming operators.

Miljonlotteriet offers players a number of products, such as scratch cards, bingo games, and online lotteries. The deal with Symplify will help the operator improve its engagement with customers through email, SMS, and app push notifications.

The agreement covers Symplify’s Campaign and Journey Builder modules, and they will be used to form personalized and AI-optimized experiences with the aim of improving customer satisfaction and, in turn, retention.

Miljonlotteriet is known for its commitment to safer gambling, and this will enhance with the use of Symplify’s Responsible Gaming module. It enables operators to analyze player behavior and take preventative measures before any problematic habits are formed.

We are pleased to partner with Symplify to better engage with our players and promote our entertainment products. As one of Sweden’s largest and oldest gaming operators, we are always looking for ways to improve our player experience, and Symplify’s innovative platform will allow us to do just that.

Ola AngervallMiljonlotteriet CIO

Symplify’s CEO Robert Kimber added, “Our CRM and AI cloud ecosystem gives partners the opportunity to grow their businesses by engaging with players on a deeper level. As a fellow Swedish business, we are thrilled to work alongside Miljonlotteriet as they go from strength to strength.”