The Metaverse Takes Central Stage at SBC Summit Barcelona
The SBC Summit Barcelona is due to begin tomorrow and much of it will be focusing on the emerging technologies of the blockchain and Metaverse.
There will be a special “Emerging Tech, Blockchain and Metaverse” zone and it will host the first SBC First Pitch Barcelona powered by Yolo Investments competition. Six industry newcomers will have the chance to pitch their product to investors and compete for a prize package worth more than €50,000.
Attendees will have the opportunity to view the industry’s latest innovations on the exhibition floor, including those from the six companies shortlisted for the First Pitch competition, Kero Gaming, OSAI, XRBET, Paradox, POW Gaming and Network Gaming.
The zone will also feature a keynote address from Matthew Ball, an authority on the Metaverse. He will be discussing what the Metaverse is, its evolution, and its relevance to the iGaming industry. There will be several other speakers delivering talks on subjects such as Web 3.0, NFTs, cryptocurrencies and the new technologies.
A particular highlight will be the “Marketing in the Metaverse” session. It will examine ways of marketing in the Metaverse and will feature rich Gilot (Head of Media, Betsson Group), Marcus Holmström (Co-founder and CEO, The Gang), Eddie Boyle (International Commercial Director, Azerion), Lewis Buck (Sports Partnerships Manager, Bidstack), and Fredrik Kinge (CEO & Partner, ECI Media Management).
A second panel will look at the ways in which operators can use blockchain technologies to increase trust in their brands and what traditional operators can learn from crypto casinos. The panel will feature Mark Grech (Chief Product and Technology Officer, theWKND), David Bartram (Co-founder, CryptoGamblingNews.com), John Caldwell, (Co-Founder, i3Soft), Lorena Torregrosa (COO, Lynxbet), and Dan Gunsberg (Co-Founder, Hxro).
On Thursday, 22 September, there will be a panel entitled, “'Emerging Tech & Blockchain - Where should the money flow?” Tom Waterhouse (Chief Investment Officer, WaterhouseVC), Sandford Loudon (Partner, Oakvale Capital), David VanEgmond (CEO & Founder, Bettor Capital) and Richard Carter (Former CEO, Bragg Gaming & SBTech) will be looking at where investors and start-ups should be focusing their attention.
We always say that our industry is dynamic and quick to adapt to new circumstances. Technology is more accessible, people's habits are changing, and the customers are more sophisticated than ever, making it harder to acquire and retain leads whether you're a B2B or a B2C business. This is why the 'Emerging tech, Blockchain & Metaverse' zone is our latest addition to the SBC Summit Barcelona 2022 floor plan. I recommend it to our attendees to follow the panel sessions at the dedicated stage, as emerging technologies and the rise of the metaverse are relevant to every industry vertical out there.
The iGaming event is taking place from September 20 to 22 at the Fira Barcelona Montjuïc.
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