4ThePlayer Gains Full License Approval for Michigan Market

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iGaming supplier 4ThePlayer has been awarded a full license by the Michigan Gaming Control Board.

The approval builds on the supplier’s existing provincial license in the state that was granted in October 2022. This has seen 4ThePlayer launch its portfolio of titles in Michigan, including 9k Yeti and 3 Secret Cities, and 6 Wild Sharks.

Michigan marks the second state 4ThePlayer will go live in the US. In August last year, the game developer gained a transactional waiver allowing it to offer its titles in New Jersey.

We are overjoyed to announce this latest achievement in our US market strategy. Michigan’s online casino market, one of the most successful in the country, presents an exciting landscape for us to share our unique and innovative games with a passionate audience. We are also actively working on expanding our presence into additional states, underscoring our commitment to regulated markets in general.

Chris AshCo-Founder and Business Development Director at 4ThePlayer

By acquiring a full Michigan license, 4ThePlayer has achieved a significant milestone in its US market expansion strategy. The supplier hopes the move will positively improve its revenue, brand visibility, and credibility.

The full Michigan license is highly significant for our expansion in the US and the overall growth of our company. Acquiring the full license means we have passed the stringent regulatory requirements of Michigan’s Gaming Control Board, further reinforcing our commitment to meeting and exceeding industry and regulatory standards.

Henry McLeanCo-Founder and Commercial and Managing Director of 4ThePlayer

Michigan has a very lucrative iGaming and sports betting market. In May, according to the latest report published by the Michigan Gaming Control Board, 15 commercial and tribal operators across iGaming and online sports betting generated a joint revenue of $185.8m, down 5.1% from the previous month’s $195.7m.

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