888casino to Add Dedicated Pragmatic Play Blackjack Studio
Pragmatic Play, one of the leading content providers to the iGaming industry, has announced the signing of a statement deal. The agreement is with 888casino, one of the world’s best-known casino brands, for the provision of a dedicated live blackjack studio for the gaming site.
The 888 group has been looking for new ways to increase revenue after losing some steam over the past few months. The new studio will include purpose-built tables with custom branding that are to be designed exclusively for the casino in order to deliver its members a unique experience. The latest deal follows a number of similar ones with brands such as M88 and Unibet.
Furthermore, it marks another step forward for Pragmatic Play in the live casino vertical following the recent launch of its Ruby Studio, which was designed specifically for blackjack. The provider also offers a number of live game show titles, such as Sweet Bonanza Candyland, as well as Asian games, roulette, and baccarat.
As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play. We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading Blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.
Talya Benyamini, the VP of B2C Casino at 888, said that Pragmatic Play’s live casino product would “enhance” 888casino’s range of games to the benefit of players. She explained that forming relationships with third-party providers is an “important” aspect of the company’s product and content strategy as it ensures that they will “continue to offer a unique and differentiated experience for 888casino’s fans.”
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