bet365 and Relax Gaming Sign Content Partnership
Relax Gaming, the casino game developer and aggregator, has announced a major new content partnership deal with the operator bet365.
The deal will see Relax Gaming supply bet365 with its extensive portfolio of games including slots such as Temple Tumble, Snake Arena and Money Train 2. Thanks to the deal, Relax will gain significantly more exposure in key markets around the world.
In addition to Relax’s in-house developed games, bet365 will also be able to offer content from Relax’s 50+ aggregate partners through the Powered By Relax and Silver Bullet partnership programs.
The COO of Relax Gaming, Nadiya Attard, said that the partnership is testament to the provider’s determination to grow and expand into new markets.
Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace. The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we are delighted the brand has chosen Relax to enrichen its offering even further. I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.
It has been a successful year to date for Relax. The company won the Best Mobile Gaming Software Provider at the EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. Furthermore, the company has been busy adding to its portfolio of games with releases such as Danger High Voltage Megapays and Volatile Vikings 2 Dream Drop.