bet365 Launches Fantasy Football Product for UK Market

Leading sportsbook bet365 has announced the launch of its Fantasy Football product in the United Kingdom. 

The product developed by bet365 third-party provider Scout Gaming Group offers customers several opportunities to exhibit their football knowledge and win cash rewards. 

Users can participate in full season and weekly tournaments, with each event featuring varying entry prices. The points acquired by players during fantasy weekends will be gotten through live feeds from SportyMan, bet365’s statistics partner.  Like other fantasy providers, the product will award points weekly during each relevant football event.

With its Fantasy Football launch, bet365 hopes to break into the fantasy football market already dominated by Premier League’s Fantasy Football application in the United Kingdom and FanDuel and DraftKings ‘ daily fantasy sports (DFS) in the US.

Recently, bet365 signed a content partnership deal with Relax Gaming that will see its players access an extensive portfolio of games from the software developer, including Temple Tumble, Snake Arena and Money Train 2. 

In July, the operator also partnered with NoLimit City on a similar content deal that involves supplying a wide range of titles to the operator. 

Currently, bet365 is one of the largest online gambling companies in the world, with an active presence in several regulated gaming jurisdictions across the United States, Asia, Europe and Africa. 

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