Betano Becomes Official Betting Partner of Lokomotiv Sofia
Leading digital sports betting operator Betano has entered into a partnership with Bulgarian football club FC Lokomotiv Sofia, which will see it become the club's official partner for the next three years.
Under the terms of the deal, FC Lokomotiv will feature the operator's logo on their club's playing jersey and other club's assets.
The two brands implemented the contract starting from the last Sunday match between the Railwaymen and CSKA Sofia, which saw Lokomotiv Sofia placed 11 on the league table, scoring one-one against the 2nd-placed club.
I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company. For me, Lokomotiv Sofia is not just a club but a mission. That is why Betano is more than a general sponsor – a stable partner with whom we will develop the mission 'Lokomotiv Sofia.' I am convinced that together we will achieve our goals, and this is just the beginning of a sustainable and successful partnership.
The deal is one of Kaizen Gaming's plans to create awareness about its launch in the Bulgarian sports betting market. With Bulgaria's entry, the online gaming operator is now live in eight countries across Europe and South America via its Betano and Stoiximan brands. Furthermore. Kaizen Group recently entered a distribution deal with Yggdrasil, set to boost the developer’s presence in Greece.
I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team. We are thrilled that the Betano logo will, from now on, be featured on the Railwaymen's jerseys, and we look forward to celebrating wins and undertaking joint social initiatives together. This sponsorship highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.