betBonanza Expands Offering with ESA Gaming Titles

ESA Gaming, a provider of iGaming titles, has entered the Nigerian market through a deal with the operator betBonanza.

The partnership between the two has brought ESA Gaming’s portfolio of non-traditional games to the operator. It is a continuation of the developer’s growth strategy in Africa where its mobile-first, data-light games have proven popular.

Players at betBonanza can now enjoy titles such as Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, as well as traditional casino games and a crash-style game Rocket Racers.

betBonanza was founded in 2019 and it has become one of Nigeria’s fastest growing bookmakers. Together with sports betting, it brings its members casino games such as slots, table games, and more.

The deal has given ESA Gaming a significant boost in the region just a short time after it first entered the continent through deals with Pariplay and 888Africa.

Regulated African markets have become a key focus for us as our EasySwipe™ portfolio is perfectly designed to marry up with the wants and needs of local players in the continent. betBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introducing new excitement to their growing customer base.

Thomas SmallwoodESA Gaming Head of Marketing

Gatis Licitis, the COO of betBonanza, said that they “couldn’t find a better partner” than ESA Gaming. He added, “Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”

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