BETER Live Appoints Alina Mihaela Popa as new CCO
Expertise: Online casino, iGaming
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Alina has nearly a decade of gaming industry experience gained at global names Skywind Group and Pragmatic Play, where she was an Account Manager and has held senior roles throughout her career. During her career, she has excelled at generating partnerships and has achieved both B2B and B2C growth in the businesses she represented.
Alina has expressed her delight at joining the company during a period when the provider is launching multiple new products and expects to create many new partners.
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Nov 06, 2026BETER Live Expresses Ambitious Growth Plans
Senior leadership at the live streaming service says it has an ambitious strategy for growth in the business and also intends to fortify its position as a leading provider of live casino content in the gambling industry.
It sees Alina as having a pivotal role in restructuring the commercial division to accommodate an increase in the number of partners with the providers. She is expected to use her extensive industry knowledge to help the business achieve its strategic objectives.
BETER Live has been in a period of sustained growth since it received the prestigious MGA License.
I am delighted to join BETER Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider. I will also be building the commercial strategy while working closely with the hugely talented BETER Live team to achieve our shared ambitions. My strategic insight and industry expertise will play a crucial role in this, and I can’t wait to get started.
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