betFIRST Debuts New Online Casino for Belgian Players

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betFIRST has announced the launch of its new online casino in Belgium, following its acquisition by Betsson Group in June 2023. The launch was aided by the operator’s collaboration with Middelkerke Casino, which is owned by publicly listed French casino operator Group Partouche. The deal allows the new online casino to operate in the jurisdiction via the A+ casino license recently issued to Casino Middelkerke for the regulated Belgian market.

We will soon be opening what will be the most iconic casino in Belgium, housed in the landmark building constructed by the municipality of Middelkerke. It is only right that we partner with the leading Belgian betting and gaming operator to make a success of this new venture in both the physical and online world.

Fabrice PaireCEO of Partouche

Customers will be able to access the website via, and play several state-of-the-art games like slots, tables, and live casino for real money.

Related: Belgian Gamblers Struggle to Identify Licensed Sites amidst Ad Restrictions

betFIRST Aims to Dominate Belgian Gaming

Having secured a new casino license and launched its operations, betFIRST strives to position itself as the leading operator in Belgium. The company was also the first to secure an online sports betting license in the country, which it has leveraged to become a large shareholder in the market.

betFIRST already boasts the best-performing and fastest sports-betting app in the Belgian market, and we aim to replicate this success with the most extensive mobile casino offering in Belgium.

Alexis MurphyCEO of betFIRST

New Casino Complements Betsson’s Initiatives

betFIRST’s online casino launch in Belgium marks a significant step in Betsson’s objective of expanding its global presence and customer base.

One of the strategic initiatives Betsson had for betFIRST after acquiring it was to sustain the sports betting business and explore synergies for future growth. The introduction of a diversified online casino vertical will attract a fresh player base and more betting activity, which will foster growth and lead to increased revenue for the company.

We acquired a market leader in Belgium last summer, and we are delighted that we are already able to add further value to the business through this unique partnership.

Jesper SvenssenCEO of Betsson Operations

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