Swedish Operators Collaborate on Responsible Gambling Reports

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Swedish Operators, Kindred Group, ATG, and Svenska Spel have collaborated to provide the Swedish Gambling Authority with a six-month report that outlines how each operator addresses the issue of responsible gambling. Each operator records the identification of problem gamblers and the steps they take to help customers who appear to be at risk from gambling-related harm.

The indicators that the operators use include the percentage of customers who are judged to have been at risk during H2 in 2023 and were contacted with an offer of help and support. Customers were offered tools such as gambling self-exclusion or warnings that they had been identified as at risk of gambling harm. The report recorded the number of customers who took up this option.

Other indicators that highlighted the effect of intervention from the gaming operators were if customer losses were subsequently reduced and if deposits went down.

The purpose of reporting openly on these key metrics is to make it easier for Swedish stakeholders to follow and understand how the three operators work to counteract harmful gambling with the help of regulation, technology, research and human contact. A more fact-based and open dialogue increases trust in our industry and makes other operators more inclined to follow suit.

Responsible Gambling MetricsKindred Group

Gambling operators are keen to show they take responsible gaming measures seriously, and this report comes hot on the heels of Kindred’s report outlining its efforts to reduce problem gambling to zero.

Kindred Group Reports Vulnerable Players Reduce Deposits

The overview of the Kindred Group report showed that in H2 of 2023, the percentage of vulnerable customers who reduced gambling increased when compared to the first half of the year. The operator stated they think this is due to greater promotion of its responsible gaming services.

The figures reported show that Kindred contacted 0.55% of its customers who were identified as vulnerable to gambling harm. Of the players who were contacted, 78% reduced their gambling and future deposits. Around 2.2% of contacted customers chose to self-exclude, with 1.6% opting for a self-exclusion period of more than six months.

ATG Report Less Interactions than in H1 of 2023

ATG reported it contacted 1.5% of its Swedish-based customers, and this led to 56.4% reducing their gambling amount. With a further 59.9% of customers contacted reducing deposits after interaction with ATG.

However, the operator did highlight that it had made fewer interactions with customers in H2 last year than in the first six months. Svenska Spel said it identified 1.9% of its customers in the second half of 2023 and made contact with these players offering support. More than 9% of these customers chose the self-exclusion option for six months or more, with 3.7% opting for even longer time periods.

Other indicators were that 75.6% of contacted customers reduced their gambling habits in the following months, while 49.6% reduced their deposits.