Betfred Pens Sponsporship Agreement with Iowa Wild
Betfred has signed a multi-year sponsorship deal with the Iowa Wild American Hockey League team.
The agreement will see Betfred gain access to Iowa Wild's brand for marketing purposes on TV, print, radio, and social media. The sportsbook operator will also be able to promote its brand on game days at the club's home ground, the Wells Fargo Arena.
The deal also gives Iowa Wild fans an opportunity to win prizes through ticket giveaways, suite sweepstakes, and more in the upcoming 2022/23 season.
We are excited to announce Betfred as our exclusive partner in the sportsbook category. We look forward to the tremendous addition Betfred will bring to our Iowa Wild fan experience.
With the partnership, Betfred can further solidify its presence in the Iowa market as it recently launched its sports betting app in the state and inked a deal with the Iowa Cubs.
Betfred is currently licensed across five states of the US, including Iowa, Pennsylvania, Colorado, Arizona, and Louisiana. The bookmaker plans to unveil its sportsbook in Ohio when the state legalizes sports betting in 2023. To increase its brand awareness in Ohio before its eventual launch in July 2022, Betfred partnered with Cincinnati Bengals, the Ohio-based NFL American Football franchise.
We're extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community. We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild fans an engaging experience for the upcoming season.