First Look Games Welcome Gaming Realms to Affiliate Platform

Gaming Realms has signed up as a partner with First Look Games, a platform that distributes casino game information from studios to affiliates in order to promote games.

Gaming Realms is best known for its Slingo titles such as Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme, and Red Hot Slingo. Thanks to the deal, Gaming Realms will have access to over 800 publishers that reach a total of more than 20 million players. The partnership enables Gaming Realms to share information about its titles, such as logos, images and videos, with First Look Games, and the assets can then be downloaded for the purpose of content creation.

The developer will also be able to access a number of tools that First Look Games introduced as part of its 2.2 update. The tools allow the studio to announce exclusivity agreements, add and remove jurisdictions for each game, and far more. There is also an API that provides affiliates with instant access to game data and game studio data.

Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators. With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion. We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.

Tom GalanisFirst Look Games Managing Director

Gareth Scott, the Commercial Director at Gaming Realms, said that First Look Games provides a platform “that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create.”

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