Betfred Signs Deal with SIS to Access Its 24/7 Greyhound Racing
Expertise: Online casino, iGaming
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This deal is an extension of the current partnership between both parties and utilizes the 24/7 Live Racing Content platform from SIS which hosts premium greyhound racing content from various countries, such as the UK, Ireland, and Mexico. Much of the top-class content from SIS is exclusive to Betfred and should bolster engagement from players.
I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner. We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.
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Betfred and SIS have stated they believe the deal will lead to customers being able to enjoy top greyhound racing from around the globe, with race meetings available from various countries worldwide.
More greyhound racing from around the world will lead to greater customer engagement and longer play which Betfred believes should generate extra revenue.
This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers. Our partnership with SIS is of great value, and we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.
Betfred has struggled to achieve market share with its sportsbook operation in the United States (US) and following its recent exit from Nevada, the bookmaker has reduced its presence from ten regulated gaming states down to one.
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