BetMGM and X Build on Partnership with Live Sports Betting Service
LISTEN TO THIS ARTICLE:BetMGM, the sports betting and gaming operator, has announced a partnership with X (the major social media platform formerly known as Twitter) that will see the gambling company become the site's exclusive Live Odds Sports Betting partner.
Both parties have hailed this agreement as a groundbreaking step, and the initial partnership will cover customers in the US. The offering will start with football and progress to other major sports throughout the year. This deal builds on the recent partnership between BetMGM and X to introduce sports statistics on the social media platform.
X is the center of the sports world's conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform's interaction around sports.
First Partnership between Gaming Operator and Major Social Media Platform
This is the first time that a major social media platform has entered into an agreement with a sports betting operator.
This deal could have a significant impact on the gambling industry globally if the partnership evolves into more territories. Without robust age verification, it is hard to see how this move from the X platform does not breach some of the more stringent gaming regulations in many jurisdictions. It could breach guidelines on gambling advertising and gaming promotion to minors that are prohibited by regulators around the world
Sports never sleep on X, and now, with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer and now bet on their favorite teams.
X to Provide GameSense Tools
As part of the live odds launch from BetMGM service on its platform, X it will also incorporate GameSense, the responsible gaming service, into its offering. Leadership at X says they are keen to promote responsible gambling as a priority and want to provide a safe environment for all its customers.
Integrating the GameSense resources across all the digital platforms on X will give players access to a comprehensive range of responsible gaming tools. The GameSense service was developed by the British Columbia Lottery Corporation and has been used by the BetMGM operator.
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