BetMGM Extends Deal and Becomes Official Sportsbook Partner of NFL in Canada

BetMGM has extended its current deal with the National Football League (NFL) that will see the gaming operator become an Official Sportsbook Partner of the league in Canada.

BetMGM, a market-leading sports betting and gaming company, has been an official betting partner of the NFL in the US for a year. This extension of the deal is a natural progression for BetMGM which has been operating a sportsbook in Ontario since the market was regulated in April earlier this year.

Under the terms of the agreement, BetMGM has the rights to use NFL insignia in Canada, and can also advertise on NFL platforms in the region. Plus, BetMGM can run promotions on its sportsbook that give customers in Canada the chance to win NFL experiences and offers.

We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.

Gavin KempSenior Director of Corporate Partnerships at NFL Canada

Founded in 2018 BetMGM is a leading sports betting company and was created through a partnership between MGM Resorts International and Entain Plc. BetMGM also comprises the well-known online gaming brands, Borgata Casino, Party Casino, and Party Poker.

Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season. We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.

Adam GreenblattCEO of BetMGM

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